Mark Daye from Phont Visual Communication has put together a really powerful campaign to raise the issue of homelessness in Toronto. He’s using de- and then reconstructed city street signs to get his message across.
Statement
The goal was to affect an urban population on an intimate level using graphic design.
Official Toronto city signs were deconstructed, then re-encoded with a subversive message that spoke about a less discussed and largely ignored urbal population, the homeless. The intent was to catch people off-guard by making the invisible visible through a respected and authorized medium. Official signs carry with them an authoritative voice put in place to inform behaviour. The question was, what if the authoritative voice spoke of a humanitarian issue? On how many levels can these
signs be read? – Mark Daye