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	<title>ClickPopMedia &#187; viral</title>
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	<link>http://www.clickpopmedia.com</link>
	<description>ClickPopMedia is a great little design and illustration firm.</description>
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		<title>Phont Reconstructs for the Homeless of Toronto</title>
		<link>http://www.clickpopmedia.com/2008/03/23/phont-reconstructs/</link>
		<comments>http://www.clickpopmedia.com/2008/03/23/phont-reconstructs/#comments</comments>
		<pubDate>Sun, 23 Mar 2008 13:52:41 +0000</pubDate>
		<dc:creator>VQ</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[viral]]></category>

		<guid isPermaLink="false">http://www.clickpopmedia.com/2008/03/23/phont-reconstructs/</guid>
		<description><![CDATA[
Photo by Mark Daye
Mark Daye from Phont Visual Communication has put together a really powerful campaign to raise the issue of homelessness in Toronto.  He&#8217;s using de- and then reconstructed city street signs to get his message across.

Statement
The goal was to affect an urban population on an intimate level using graphic design.
Official Toronto city [...]]]></description>
			<content:encoded><![CDATA[<p align="center"><img src="http://www.clickpopmedia.com/wp-content/uploads/2008/03/homeless.jpg" alt="Phont Signs" /><br />
<font color="#c0c0c0"><a href="http://www.flickr.com/photos/7742877@N04/">Photo by Mark Daye</a></font></p>
<p>Mark Daye from Phont Visual Communication has put together a really powerful campaign to raise the issue of homelessness in Toronto.  He&#8217;s using de- and then reconstructed city street signs to get his message across.</p>
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<blockquote><p><strong>Statement</strong><br />
The goal was to affect an urban population on an intimate level using graphic design.<br />
Official Toronto city signs were deconstructed, then re-encoded with a subversive message that spoke about a less discussed and largely ignored urbal population, the homeless. The intent was to catch people off-guard by making the invisible visible through a respected and authorized medium. Official signs carry with them an authoritative voice put in place to inform behaviour. The question was, what if the authoritative voice spoke of a humanitarian issue? On how many levels can these<br />
signs be read?  &#8211; <strong>Mark Daye</strong></p></blockquote>
<p><a href="http://www.flickr.com/photos/7742877@N04/">More pictures of the project</a><br />
<a href="http://www.vectorvault.com/2008/03/23/homeless-signs-in-toronto-mark-daye/#comment-92"> Props to Vectorvault</a></p>
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		<item>
		<title>Ricky Spaniel Hits ClickPopMedia</title>
		<link>http://www.clickpopmedia.com/2008/02/29/ricky-spaniel-hits-clickpopmedia/</link>
		<comments>http://www.clickpopmedia.com/2008/02/29/ricky-spaniel-hits-clickpopmedia/#comments</comments>
		<pubDate>Fri, 29 Feb 2008 16:56:31 +0000</pubDate>
		<dc:creator>VQ</dc:creator>
				<category><![CDATA[Just for Fun!]]></category>
		<category><![CDATA[Ricky Spaniel]]></category>
		<category><![CDATA[viral]]></category>

		<guid isPermaLink="false">http://www.clickpopmedia.com/2008/02/29/ricky-spaniel-hits-clickpopmedia/</guid>
		<description><![CDATA[For quite some time now, Reid Rossi has been writing a hilarious off the wall blog called Ricky Spaniel&#8217;s Captain&#8217;s Log (full disclosure: Reid is VQ&#8217;s littlest brother).  What first started as an outlet for the boy wunderkind to improve his reading and writing skills has become a really entertaining look into the mind [...]]]></description>
			<content:encoded><![CDATA[<p>For quite some time now, Reid Rossi has been writing a hilarious off the wall blog called <a href="http://www.rickyspaniel.com">Ricky Spaniel&#8217;s Captain&#8217;s Log</a> (<em>full disclosure: Reid is VQ&#8217;s littlest brother)</em>.  What first started as an outlet for the boy wunderkind to improve his reading and writing skills has become a really entertaining look into the mind of a crazy little eleven year old.</p>
<p>Today marks a tremendous milestone for the internet.  Today, for the first time ever, Ricky Spaniel&#8217;s Captain&#8217;s Log releases a web video.  The first video is an introduction to the man behind the blog.  It is about a half hour of interview footage condensed down to it&#8217;s key points, and most touching moments.<br />
<center><br />
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The next video after the jump&#8230;<br />
<span id="more-76"></span><br />
In the second video, Reid takes a little time to walk everyone through the beginnings of the <a href="http://clickpopmedia.com/reid/?p=23">Ricky Spaniel Saga</a>.   This video is classic example of the high budget epic movie epitomized by the <em>Lord of the Ring&#8217;s</em> trilogy, or <em>the Chronicles of Narnia.</em></p>
<p><center><br />
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<p>We hope you enjoyed this.  We&#8217;re looking forward to more crazy antics every Friday.</p>
<p><strong>Note:</strong> Feel free to comment the heck out of this post.  Reid hates not getting comments, and you wouldn&#8217;t want to make him mad now, would you?<strong>GodBless:ClickPopMedia</strong></p>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Socially Concious Viral Marketing by Dove</title>
		<link>http://www.clickpopmedia.com/2008/02/01/socially-concious-viral-marketing-by-dove/</link>
		<comments>http://www.clickpopmedia.com/2008/02/01/socially-concious-viral-marketing-by-dove/#comments</comments>
		<pubDate>Fri, 01 Feb 2008 14:26:12 +0000</pubDate>
		<dc:creator>VQ</dc:creator>
				<category><![CDATA[viral]]></category>

		<guid isPermaLink="false">http://www.clickpopmedia.com/?p=19</guid>
		<description><![CDATA[Dove skin care has released a few viral  videos for the &#8220;Dove Self Esteem Fund&#8221; that are really neato.&#160; Here&#8217;s my favorite, and there&#8217;s another after the jump.



Props to Abduzeedo




God bless : VQ
]]></description>
			<content:encoded><![CDATA[<p>Dove skin care has released a few viral  videos for the <a href="http://www.dove.ca/doveselfesteemfund/">&#8220;Dove Self Esteem Fund&#8221;</a> that are really neato.&nbsp; Here&#8217;s my favorite, and there&#8217;s another after the jump.</p>
<p><center><br />
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<p><a href="http://abduzeedo.com/amy-doves-new-viral">Props to Abduzeedo</a></p>
<p><span id="more-19"></span></p>
<p><center><br />
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</center></p>
<p>God bless : VQ</p>
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		<slash:comments>2</slash:comments>
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